The Hijri trap
Ramadan moves about eleven days a year against the Gregorian calendar. So every Western SEO tool plots MENA seasonal demand as a declining annual peak when it is doing nothing of the kind.
Upraise Academy · SEO Foundation · Updated 2026
Learn SEO properly. Then prove you did.
A graded course built from ten years of client work across MENA, the UK and East Africa. Recorded in Arabic and English by the same person, over the same visuals.
Lifetime access · The first module is free and always will be · No card needed to start
3
Modules
5
Lessons
35m
Runtime
7
Quiz questions
2
Graded tasks
Before we built it, we counted
We benchmarked every SEO course we could find, in both languages
Four segments: tool-vendor academies, premium independent courses, university programmes, and the entire Arabic-language market. Two findings decided what this course had to be.
| Course | Lessons | Runtime | Assessment | AI search |
|---|---|---|---|---|
| The leading independent English course | 99 | 39h | None | Yes |
| The largest Arabic SEO library | 61 | 20h 38m | None | None |
| The most-held free SEO certification | — | 5h 56m | Multiple choice | None |
| The largest university SEO programme | — | 63h | Peer-reviewed capstone | One 22-min video |
Almost nothing is assessed
Most courses hand you a certificate for finishing the videos. A credential nobody can fail is not a credential.
The most prestigious credentials are the most AI-blind
The most-held SEO certification in the world and the largest digital marketing certificate in the world both contain zero AI-search content.
Not available anywhere else
Three things this course teaches that no course teaches, in any language
Not opinions — findings. Each one came out of paid client work, was verified against the record, and is taught with the evidence attached.
The language of a market is a research finding, never a default
Two of our own client cases, deliberately left contradicting each other. Same market, same years, same office.
Google contradicting itself, in public
Google's own guidance tells site owners not to create an llms.txt file, while Lighthouse checks it. We teach the disagreement rather than picking a side, because that is what the job is.
The whole pipeline, once, to working competence
Every module, in the order of the pipeline
Discovery, crawl, render, index, retrieve, rank, present. Every tactic hangs off a stage, so when you meet a problem you have never seen you know where to look.
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More modules
Modules 0–2 · 5 lessons · 35m
- 0What SEO Actually IsFree1 · —
- 1How search worksFree3 · 14m
- 2Keyword research that paysNobody else teaches this1 · 21m
The part almost nobody else does
You are graded, and you can fail
A quiz after every module, a practical task on your own site, and a capstone: a full audit of a real site plus a recorded client pitch.
You build your own practice site early and work it through every module after that. By the end you have not watched an audit — you have done one.
7
Quiz questions
Written per lesson, versioned. Your score is decided when you answer it, so a later correction never rewrites your record.
2
Graded tasks
On your own site, marked against a published rubric — not a checkbox.
The capstone: an audit and a recorded pitch
A full audit of a real property, then the client meeting where you present it. The certificate is issued on the capstone, not on watch time, and anyone can verify it at a public URL.
One course, two voices
Arabic and English. Same lessons, same visuals.
Not a translation and not two courses. One set of visuals, two audio tracks, both recorded by the same instructor. Your progress, your notes and your grades follow you across the switch.
Interface language is a separate setting. Switching the site to Arabic never changes what you are listening to.
One payment, lifetime access
Buy it once. It stays yours, and it stays current.
The lessons most likely to age are isolated by design and re-recorded every year — and you get those updates without paying again.
- Every module and lesson, with Arabic and English audio
- A quiz and a practical task after every module
- The capstone: audit and recorded pitch, reviewed by a person
- A certificate anyone can verify at a public URL
- Every template we use in client work — audit, scope of work, content brief
- Annual refresh, included, for as long as the course exists
Why there is no refund window
The first module is free, permanently, and it is real lessons rather than a trailer. Watch it, and the teaching either works for you or it doesn't — before any money moves.
Questions people actually ask
Do I need any SEO background?
No. The first module exists specifically to carry the marketing, web and spreadsheet vocabulary the rest of the course assumes.
Is this for beginners or working SEOs?
Beginner to job-ready. A working SEO will find the Arabic-market, AI search and business-of-SEO material new, and can skip what they know.
What do I practise on?
Your own WordPress site, free, set up early in the course and worked on through every module after it. You are not asked to buy hosting.
Is the certificate worth anything?
It is issued on a graded capstone, not on watch time, and anyone can verify it at a public URL. There is no official Google SEO certification at all.
Can I switch between Arabic and English?
Any time, mid-lesson, without losing your place. Audio, subtitles and interface language are separate settings.
Start with the free module. It's the honest version of what the rest is like.
No card. If the teaching doesn't work for you, you will know inside ten minutes.